WebWise Solutions

Recently (July 08) a very intriguing article was posted in Business Technology http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail...

The article explains how a lack of ongoing support for a community can result in its failure. Seems like a simple, intuitive notion, but it seems to have caught a lot of companies by surprise.

I love metrics, and once I get ahold of them and turn them into reports, my clients love them too.

Web metrics are the single most sobering reality check for a site manager or editor. Little throwaway pieces you think will fade away can shock you with their staying power. (We ran a short 2-page tip called "Five Easy Pieces" in 1997 for an email package of one of our clients, and that puppy continues to generate clicks, year after year.) Conversely, we've also devoted significant space to massive articles with screenshots and Flash demos, only to find that they had the shelf-life of a basket of strawberries.