If you're a blogger, you'll know what I'm talking about. Writing stale blogs, churning out blogs that seemed bored with the topic (or that keep plowing the same two furrows), or just downright running out of stuff to blog about, are the common fears of everyone who attempts a regular blog. If you haven't hit that particular wall yet, let me assure you that you will. It's just the nature of that art form.
There are several ways to inject new life into your blogs, or even better, to prevent them from ever veering into repetitive dullness.
Check out this excellent roundup of tips by Lewis Green (who blogs for Marketing Profs) for keeping your blog fresh. He provides several nicely practical, and immediately useful, ideas in here. If you're an experienced blogger, this is a good reminder. If you're new to blogging, this is a must-read.
Excerpt:
1. If you haven't already done so, create a plan with measurable goals. Doing so will keep you focused and consistent, helping your readers understand what matters to you. If you don't know why you blog and where you are going, how can your readers follow your journey. And if you aren't tracking goals, how do you know the impact of your blog.
2. Search the news and business wires for today's hot business topics.
3. Cover those topics using a slightly different angle and ask questions for your readers to think about and reply to if they wish.
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