Using Macromedia Flash

Flash animation is great!! When used for the right purpose at the right time. While Flash intros can sometimes be great eye candy for your users, there is one thing that most SEO experts agree on, It is not so great for SEO. Your showy Macromedia Flash intros might electrify and astonish, however an over-dependence on Flash may leave your site utterly invisible to a search engine.

Think about this the next time your Web administrator comes up with the brilliant idea to saturate your website with Flash. Search engines are built on the design that they primarily use text as the information that they index. Yes, search engines are starting to be able to read the links in a Flash setting; however it will be a long time before we get to the point where 100% of a flash site will be indexed by the search engines.

Flash isn’t all bad, it has its uses. It helps when you are trying to create an interactive learning process, marketing a specific item or showing clips of movies. There are many great things that flash can do. Just remember, don’t render your site useless because you want a glitzy Flash intro. It’s just not worth it.