Demographics
It's true: Men are different from Women
January 17, 2006 - 6:50pm — Susan Salgy
It's official. Despite everyone's best efforts, it seems that there are some fundamental differences in the ways men and women use the Internet.
Yep, that's right. Jack shops, interacts, learns, and researches on the web in measurably different ways than Jill. (Sorry, Gloria Steinem.)
And a senior Jill is going to behave dramatically differently from a junior Jill, throwing an additional monkey wrench into the equation.
Why does this matter to you? Well, if you're trying to reach men and women on the web and get them to join your communities, you need to understand how they work online, and design your pages accordingly.
