WebWise Solutions

Should your company invest in a community? You're probably already thinking - that we're thinking - the answer is likely "yes." This article explores some of the compelling reasons for having a thriving user community associated with your company.

When I first saw the new WebWise Solutions page, I was impressed. (OK, I'm an employee of WebWise - I'm supposed to be impressed!) But it goes beyond the nice look and feel of the site and the cool collection of tools and articles. There is a certain collective power in the community, from the moment you log on and see the number of users grow, and watch the content flow.

Are there any tricks to getting a lot of people to link to your site? I've heard that Google doesn't really count link-exchange type links. Is that true? If so, what are some other ways to do it so it works better?

Corporate websites differ from corporate web communities in some very distinct and important ways, and as this genre develops, the differences become clearer and clearer.

Here's one good way to think about it. These are excerpts from "The 12 Principles of Collaboration" by Mongoose Technologies.

Take a look at these, and see how your corporate web presence stacks up. Do you have a website, a community, or both? Knowing what you have, and how to use it correctly is the key to successful marketing on the web.

Here's a quick reference to some of the most commonly used Unix/Linux commands.